Our Story

Learn why and how we do what we do

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It’s all about the adventure of roaming the great outdoors with earth-first apparel that gives back to the planet.

THE FOUNDERS

Hi, I’m Jose. That’s my wonderful and supportive wife, Andrea. Together we created this brand as an expression of our passion (everyone’s passion) for exploring the unknown, sleeping under the stars, and healing our planet. I wanted to create a brand that would spread that message: escape as often as you can into the mountains wearing sustainable garments that give back to the planet.

THE COTTON

20% of industrial water pollution comes from textiles and regular cotton consumes 1 trillion gallons of water per year and 25% of the pesticides of the world. Our cotton is completely different. It’s grown in Bangladesh with rainwater that is captured, cleaned and reused. There are no pesticides, zero, nada. Just regular cow poo and traps for insects. This results in the softest cotton you will ever feel against your skin.

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THE SUSTAINABILITY

While doing our research, we found many stories of terrible working conditions for the people that work in textiles. We wouldn’t abide that. Our products are manufactured by adults, they get paid wages that they can actually live on, and I can promise you we never do business with suppliers that don’t follow these basic ethics rules.
Our shirts are GOTS certified.

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THE REFORESTATION

We wanted to create a brand with a purpose and a mission behind it. Here’s ours: We plant a tree with every purchase. 80% of the world’s forests are already gone and we really want to see our mountains greener, our beaches cleaner, and our forests wilder so we decided to counter deforestation with reforestation. We plant trees in many areas of the world and you can choose where with your purchase.

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#ESCAPEOFTEN

We want to inspire you to venture into the unknown. The world is yours to explore, go out there and find your peace in the mountains, breath the fresh air of the trees, count the stars in the sky as you fall asleep next to your campfire. Enjoy yourself, it’s later than you think.

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What next?

Our sustainable business model is only possible when conscientious shoppers buy the products they want to see in the world.

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Sustainable clothing for adventure seekers

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Piccardilla

Sustainable clothing for adventure seekers



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