The design came from the idea of a sense of direction as people go out onto their hikes and adventures in nature. Instead of thinking North, East, South and West I used the little icons of what we tend to think of when we think of those directions like the mountains and snow being in the north, and the thick forests in the east. Along with this I chose the phrase “embrace the journey” reminding us to do just that regardless of where we’re heading.
Designed by Marie DeFreitas
Our signature premium organic cotton tee with clean lines and a classic crew neck. Our organic cotton is durable and incredibly soft and only gets softer over time. All organic cotton fibers are ring-spun and made to trap warmth—like a polar bear’s fur. Not all organic cotton is equal, however. We source our premium organic cotton from certified plantations in Bangladesh, using only the longest and finest fibers to create garments that are durable, pill less, and get softer with wear. We guarantee this tee will become your favorite the moment you put it on.
- So soft it’s absurd.
- Fitted round neck t-shirt.
- Set-in sleeve.
- 1×1 rib at neck collar with single topstitch.
- Inside back neck tape in self fabric.
- Sleeve hem and bottom hem with narrow double topstitch.
- Single jersey.
- Fabric washed.